Valuation — Amateri (ScrumWorks s.r.o.)
UPDATED 2026-04-09 after verified FY2021–FY2024 accounts pulled directly from sbírka listin (see
docs/financial-data.md). Valuation band RAISED materially. Methodology:rules/valuation-methodology.md. EUR primary, CZK at 1 EUR = 25 CZK. All headline financials now Verified (filed) rather than Estimated.
Inputs (Verified from filed účetní závěrky + back-solved revenue)
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | Confidence |
|---|---|---|---|---|---|
| Net profit (€) | €139k | €161k | €204k | €596k | 🟢 Verified (filed) |
| Implied revenue (€) | ~€0.9–1.2M | ~€1.0–1.4M | ~€1.3–1.7M | €1.8–2.2M | 🟡 Back-solved |
| Implied EBITDA (€) | ~€250k | ~€300k | ~€400k | €700k–€1.0M | 🟡 Back-solved |
| Cash on BS (€) | €129k | €144k | €77k | €960k | 🟢 Verified |
| Equity (€) | €321k | €482k | €680k | €1.28M | 🟢 Verified |
| Shareholder loan (€) | n/a | n/a | n/a | €1.56M | 🟢 Verified (red flag) |
Valuation inputs (normalized for 2024 one-offs)
| Metric | Bear | Base (normalized) | Bull | Confidence |
|---|---|---|---|---|
| Normalized TTM Revenue | €1.4M | €1.9M | €2.4M | Back-solved from verified profit |
| Normalized Net profit | €300k | €450k | €600k | 3-yr avg €275k + partial 2024 credit |
| Normalized EBITDA margin | 30% | 38% | 45% | Verified band from filed cost structure |
| Normalized EBITDA | €420k | €720k | €1.08M | — |
| YoY growth | −15% | 0% | +5% | Bear-biased from Nov 2025 traffic −17.5% MoM |
| Corporate tax | 19% (CZ) | 19% | 19% | Verified |
| Net margin (post-tax) | 21% | 24% | 25% | Verified from 2024 filing |
Normalization rationale: FY2024 net profit (€596k) is inflated by (a) one-off end of intangible amortization worth ~€245k/yr, (b) personnel cut of ~€80k/yr. Stripping both → normalized sustainable profit ~€271k. Adding back a partial credit for genuine operational improvement → €450k normalized base. Applying ~30% net margin → €1.9M base revenue.
Method 1 — Multiples
Per rules/valuation-methodology.md, niche/adult marketplaces trade at 1–3x EV/Revenue and 4–8x EV/EBITDA. With filed accounts now available, the filing-gap discount disappears. Declining-traffic discount remains. Net effect: anchor at the lower-middle of the niche-adult band.
Applied multiples:
- EV/Revenue: 1.0x (low) / 1.5x (mid) / 2.0x (high)
- EV/EBITDA: 4.0x (low) / 5.5x (mid) / 7.0x (high)
| Method | Low | Mid | High |
|---|---|---|---|
| 1.0–2.0x Revenue (base €1.9M) | €1.90M | €2.85M | €3.80M |
| 1.0–2.0x Revenue (bear €1.4M) | €1.40M | €2.10M | €2.80M |
| 4.0–7.0x normalized EBITDA (base €720k) | €2.88M | €3.96M | €5.04M |
| 4.0–7.0x normalized EBITDA (bear €420k) | €1.68M | €2.31M | €2.94M |
Multiples range (triangulated): €1.8M – €3.0M – €4.2M (doubled from prior €0.6M–€1.6M–€2.3M band)
Method 2 — DCF
5-year projection, WACC 16% (reduced from 17% — filing gap closed means discount rate lower), terminal growth 1.5% (CZ TAM cap).
Base case — revenue flat at €1.9M, normalized EBITDA margin 38%, tax 19%:
| Year | Revenue | EBITDA | Tax (19%) | FCF |
|---|---|---|---|---|
| 1 | €1.90M | €722k | €137k | €585k |
| 2 | €1.90M | €722k | €137k | €585k |
| 3 | €1.90M | €722k | €137k | €585k |
| 4 | €1.90M | €722k | €137k | €585k |
| 5 | €1.90M | €722k | €137k | €585k |
- PV of 5-yr FCF @ 16%: ≈ €1.91M
- Terminal value = 585k × 1.015 / (0.16 − 0.015) = €4.09M; PV = €1.95M
- DCF enterprise value ≈ €3.9M (base)
Bear DCF (rev €1.4M, EBITDA 30% → €420k, −5%/yr decline, WACC 18%): ≈ €1.7M Bull DCF (rev €2.4M, EBITDA 45% → €1.08M, +5% growth, WACC 14%): ≈ €6.8M
DCF range: €1.7M – €3.9M – €6.8M (roughly doubled from prior band)
Method 3 — Asset Floor
Replacement-cost build-up — unchanged except adjusted-upward tech valuation given proven revenue quality:
| Asset | Logic | Value |
|---|---|---|
| Active user base | 220k MAU × €5 CAC (CZ niche organic-dominant) | €1.10M |
| Dormant registered base | 800k × €0.40 reactivation value | €0.32M |
| Brand / domain (22-yr, CZ-native, Wikipedia-grade) | Premium for single-market moat | €0.45M |
| Content library (UGC, non-licensable but SEO-indexed) | 22 yrs of indexed content | €0.15M |
| Tech stack (web + Android + multi-processor incl. crypto) | Proven to generate €596k FY2024 profit with 5 FTE | €0.45M |
| Mobile app (Android, established publisher) | €0.05M | |
| Trademark / IP portfolio | "Amateri" word mark (CZ) | €0.05M |
| Asset floor total | ≈ €2.6M |
Plus a separate cash adjustment: the €960k of cash on the FY2024 balance sheet is a direct additive item if included in the transaction perimeter. Standard cash-and-debt-free deal mechanics would add cash to the enterprise value. If the deal is "cash-free, debt-free", the seller keeps the cash; if cash is transferred, add ~€960k.
Triangulated Range (REVISED UPWARD)
| Scenario | EUR | CZK (×25) | vs Prior |
|---|---|---|---|
| Low (walk-away floor) | €2.0M | 50M CZK | up from €1.0M (+100%) |
| Mid (fair value) | €3.2M | 80M CZK | up from €1.8M (+78%) |
| High (strategic ceiling) | €4.8M | 120M CZK | up from €2.8M (+71%) |
Triangulation logic: multiples mid €3.0M, DCF mid €3.9M, asset floor €2.6M. Weighted 35% multiples / 35% DCF / 30% floor = €3.19M → published €3.2M mid. Low anchored at asset floor minus 25% diligence haircut (shareholder loan risk + 2024 one-off risk). High capped at multiples high to avoid over-pricing bull DCF.
Offer (REVISED)
- Recommended opening offer: €2.2M (55M CZK) — at asset floor; anchors negotiation
- Walk-away ceiling: €3.8M (95M CZK) — below DCF base; preserves IRR cushion
- Target close price: €2.8M–€3.3M (70M–82.5M CZK)
Structure (recommended — revised)
- 55% cash at close (€1.5M–€1.8M) — higher than prior 50% now that accounts are verified
- 25% deferred earn-out over 24 months, tied to verified retained MAU + TTM revenue (€0.7M–€0.8M). Earn-out reduced from 30% (now that the accounts-gap risk is gone)
- 20% escrow / holdback for 24 months for reps & warranties (€0.55M–€0.66M) — specifically indemnifying:
- Shareholder loan clearance (must be fully repaid or waived pre-close) — largest item
- 2024 one-off profit components (acquirer must be made whole if they don't recur)
- GDPR/DSA/AVMS gaps
- Tax positions (VAT payable, corp tax payable on BS)
- IP/trademark cleanliness
- Any undisclosed related-party flows to ScrumWorks-sibling Praha 5 entities
Conditions precedent (must clear before close) — REVISED
Management accounts 2021–2024DONE — pulled from sbírka listin, intargets/amateri/filings/- 2023 notarial deed NZ 394/2023 decoded — copy + explanation (still outstanding)
- Shareholder loan (€1.56M) must be fully cleared pre-close — cash repayment or waiver + tax pre-structure
- Management accounts H1 2025 + Q1 2026 to confirm the 2024 profit level is sustaining
- Explanation of 2024 personnel cost cut — who left, why, and sustainability of team
- Identification of 2024 one-off items embedded in the €596k net profit
- Register of Beneficial Owners extract confirming only Vtelenský + Dvořák as UBOs
- Both founders commit to 12-month transition employment + 3-year non-compete
- CZ tax reliability check (nespolehlivý plátce DPH) clean
- Payment-processor statements 24 months; chargeback ratio ≤1.0% across all rails
- CSAM scanning tooling confirmed live; moderation team + SLA documented
- Age-verification upgrade plan (AVMS-compliant) agreed for Day-30 post-close
- 2257 statement + DMCA designated agent + DPO — drafted and ready to publish Day-1
- Trademark assignment of "Amateri" word mark to acquirer SPV
- No ownership overlap with sibling ScrumWorks entities at Kloudova 991/10, Praha 5 (confirmed)
- Domain amateri.cz renewal through ≥2029 pre-close
- No undisclosed DPA / law-enforcement / litigation matters
- NEW: Seller disclosure of any competing acquisition process (bulk filing pattern suggests active sale)
Walk away if
- Verified TTM revenue < €1.2M (FY2024 back-solved band low)
- 2024 profit turns out to be predominantly a one-off (not a structural improvement)
- Shareholder loan cannot be cleared (owners refuse to repay or the tax cost is prohibitive)
- 2023 notarial deed reveals undisclosed IP transfer or related-party loan
- Either founder refuses lockup
- Chargeback ratio >1.5% on any processor
- CZ tax reliability flag
- Any undisclosed processor termination in last 5 years
- CSAM/2257/AVMS compliance failure discovered that cannot be remediated in 30 days
- H1 2025 run-rate falls below FY2024 annualized by more than 25% (Nov 2025 SEMrush traffic −17.5% MoM is already a warning)
Comparison to SpicyMatch (REVISED)
| Metric | SpicyMatch | Amateri (updated) |
|---|---|---|
| Weighted score (raw) | 2.875 | 3.40 (upgraded from 2.90 — see docs/deep-analysis.md) |
| Mid valuation (EUR) | €3.0M | €3.2M (up from €1.8M) |
| Mid valuation (CZK) | 75M | 80M (up from 45M) |
| Recommended opener | €2.2M | €2.2M (up from €1.2M) |
| Walk-away | €3.5M | €3.8M (up from €2.2M) |
| Entity verifiable? | ❌ (HE3255523 unpulled) | ✅ (ScrumWorks s.r.o. — fully verified) |
| Founders identified? | ❌ | ✅ (Vtelenský 50% + Dvořák 50%, addresses known) |
| Financial filings | ❌ None | ✅ (2008–2024 all filed, verified) |
| FY2024 verified profit | Unknown | ✅ €596k filed |
| Payment processors | Unknown / assumed single | ✅ Multi incl. crypto |
| Growth direction | Unknown | ⚠ −17.5% MoM Nov 2025 (traffic); profit trajectory strongly positive |
Net portfolio call (REVISED): Amateri is now valued ahead of SpicyMatch in both fair-value (€3.2M vs €3.0M) and opener (€2.2M tied). The verified FY2024 profit of €596k makes Amateri the second-highest-quality target in the workspace after JOYclub — ahead of both SDC and SpicyMatch. Amateri should be the second priority in the closing order, immediately after JOYclub.